For Immediate Release

Aaron Semmel, Executive Producer Keynote at the 2018 Creative Storage Conference (SM)


—2018 Creative Storage Conference Features M&E End Users—


San Jose, CA, February 1, 2018— The Twelfth Annual Creative Storage Conference (CS 2018) will be held Thursday June 7, 2018 at the DoubleTree Hotel West Los Angeles in Culver City, CA (   Aaron Semmel, Executive Producer and CEO of BoomBoomBooya will give a keynote talk at the conference.  Following are details on his talk and background.


Title:  Hard Driving Down Hollywood Boulevard

Abstract:  A hilarious and insightful look at the Hollywood business from behind the desk of the ever optimistic and often mysterious Executive Producer. Aaron Semmel has been climbing the industry ladder for over 20 years, and the stories of his adventures, full of trials and tribulations, all reflect one common theme… a need to always be one step ahead. Through his stories, Semmel highlights the need to be on the cutting edge of everything in our business, even in tech and storage needs, which often times does not translate to the EP suite. Semmel will breakdown a vocabulary that producers and production executives speak, in an effort to bridge the gap between tech and the “technically challenged”.


Aaron Semmel Short Biography:  Born and raised in Chicago, Aaron Semmel grew up wanting to make movies underwater with Jacque Cousteau. When Cousteau passed away, Semmel aimed his sights towards dry land and Hollywood.  After studying Film Production and Creative Writing at Columbia College, Semmel started as a Grip on the set of a Roger Corman television series titled BLACK SCORPION. From there he got a job at Maverick Films, the film shingle of Madonna. At Maverick, Semmel helped to develop and produce several projects, including the film AGENT CODY BANKS. 


Semmel has helped produce and direct several films and TV projects including THE GOOD SHEPHERD, MAN OF THE YEAR, GEORGIA RULE and SYDNEY WHITE.  Semmel traveled to Romania in 2011 to Co-Produce HATFIELDS & McCOYS, directed by Kevin Reynolds and starring Kevin Costner and Bill Paxton. Airing on History, the mini-series won five Emmy’s and was nominated for many more awards.


In 2013, Semmel started his own company, BoomBoomBooya, LLC. Semmel created and Executive Produced an unscripted hour-long special with country music star Big Kenny Alphin of BIG & RICH for the TLC Network. Semmel also created and Executive Produced an unscripted hour-long dog training special for Nat Geo Wild titled BOSS DOG. In the Digital Space, Semmel Co-Executive Produced three web series for Snoop Dogg’s cannabis centric Currently, Semmel works closely with Kevin Costner on the development of a 10-part limited series western titled HORIZON. BoomBoomBooya is partnered with Saatchi & Saatchi and Toyota to create and produce branded content for social media. BoomBoomBooya also has several co-production agreements with some of the biggest production companies and networks, with several television and feature film projects in various stages of development.


CS 2018 brings together digital storage providers, equipment and software manufacturers and professional media and entertainment end users to explore the conference theme of “Enabling Immersive Content:  Storage Takes Off.”  At CS 2018 you can find out the latest developments in digital storage for media and entertainment, find out how other media professionals meet their digital storage needs and network with other industry professionals.


Coughlin Associates, Inc. is seeking media and entertainment professional questions and discussion topics to ask storage companies at the 2018 Creative Storage Conference.  M&E professionals can submit their top three questions or topics at:


Separately Coughlin Associate, Inc. is conducting a survey of digital storage requirements and practices for media and entertainment professionals with results presented at the 2018 Creative Storage Conference.  M&E professionals can participate in the survey through this link:


Speakers and panelists are being solicited for the 2018 Creative Storage Conference, until April 20, 2018.  You can submit speakers/panelists for this premier event at   We have a great agenda planned with 6 sessions throughout the day. There will also be four keynote talks during the conference and perhaps a sponsored reception in the evening.  The preliminary agenda for the Creative Storage Conference is at:   


Sponsorships and exhibits are available for the 2018 Creative Storage Conference (SM).  Several levels of conference, web site and event sponsorship are available as well as a table-top exhibits.  Information on the sponsorship and exhibit opportunities are available at


For additional information on the conference call 408-202-5098 or email


The Creative Storage Conference is a service mark of the Entertainment Storage Alliance ( and Coughlin Associates (  


CONTACT:          Tom Coughlin                                      CONTACT            Andy Marken

Coughlin Associates                                                            Marken Communications

(408) 978-8184                                                                    (408) 986-0100