For Immediate Release

SMPTE IMF Keynote at the 2018 Creative Storage Conference (SM)


—2018 Creative Storage Conference Features M&E End Users—


San Jose, CA, March 22, 2018— The Entertainment Storage Alliance announces that Jay Batista, General Manager of Tedial, North America will be a keynote speaker, talking about digital storage implications of the SMPTE IMF standards at the 2018 Creative Storage Conference.  The SMPTE Interoperable Master Format creates new efficiencies for content management and distribution to multiple markets and channels, while economizing on communication bandwidth and storage of media content.


Following is information on this keynote talk:


Title:  Real World Savings through SMPTE IMF Adoption

Presenter: Jay Batista, GM, Tedial North America


The SMPTE Interoperable Master Format is built on the success of the digital cinema DCP format and was defined for better global distribution of programs. Yet applying its underlying methodologies result in greater efficiencies and real, measurable savings for adopters. This presentation will cover the basics of IMF and how it is used, and provide results of two real world studies of applying the methodologies to storage and bandwidth requirements in production and post-production applications.


Here is some information on Jay Batista:  With 38+ years’ experience in the Media and Broadcast industry, Jay Batista brings technical expertise and management acumen to his leadership role as General Manager of Tedial, Spain's North American operations. Most recently the COO of StorerTV and the President/GM of AmberFin USA, Jay has held executive positions since 1990, managing strategic growth, sales and marketing, mergers and acquisitions, and product innovation. Starting his first radio job at 16, Jay has held engineering positions in radio, television and satellite communications operations.  Jay holds a Masters Degree from Ohio University's School of Radio & Television, is active on SMPTE committees and on community boards and non-profit organizations.

The Twelfth Annual Creative Storage Conference (CS 2018) will be held Thursday June 7, 2018 at the DoubleTree Hotel West Los Angeles in Culver City, CA (   This event brings together digital storage providers, equipment and software manufacturers and professional media and entertainment end users to explore the conference theme of "Enabling Immersive Content:  Storage Takes Off."  At CS 2018 you can find out the latest developments in digital storage for media and entertainment, find out how other media professionals meet their digital storage needs and network with other industry professionals.


Coughlin Associate, Inc. is conducting a survey of digital storage requirements and practices for media and entertainment professionals with results presented at the 2018 Creative Storage Conference.  M&E professionals can participate in the survey through this link:  M&E professionals who complete the survey and indicate their contact information at the end of the survey will receive a free full pass to the 2018 Creative Storage Conference. 

Coughlin Associates is also seeking media and entertainment professional questions and discussion topics to ask storage companies at the 2018 Creative Storage Conference.  M&E professionals can submit their top three questions or topics at:

Speakers and panelists are being solicited for the 2018 Creative Storage Conference, until April 20, 2018.  You can submit speakers/panelists for this premier event at   We have a great agenda planned with 6 sessions throughout the day. There will also be four keynote talks during the conference and perhaps a sponsored reception in the evening.  The preliminary agenda for the Creative Storage Conference is at:

Sponsorships and exhibits are available for the 2018 Creative Storage Conference (SM).  Several levels of conference, web site and event sponsorship are available as well as a table-top exhibits.  Information on the sponsorship and exhibit opportunities are available at

For additional information on the conference call 
408-202-5098 or email

The Creative Storage Conference is a service mark of the Entertainment Storage Alliance ( and Coughlin Associates (


CONTACT:          Tom Coughlin                                      CONTACT            Andy Marken

Coughlin Associates                                                            Marken Communications

(408) 978-8184                                                                    (408) 986-0100