For Immediate Release

CONTACT:          Tom Coughlin                                      CONTACT            Andy Marken

Coughlin Associates                                                            Marken Communications

(408) 978-8184                                                                    (408) 986-0100                 




Roy Taylor from AMD is a Keynote Speaker at the 2016 Creative Storage Conference (SM)


—Speaker Submission Deadline is May 1, 2016—


San Jose, CA, April 14, 2016—Roy Taylor, Corporate Vice President at AMD will give a keynote talk on VR in the media and entertainment industry at the 2016 Creative Storage Conference (SM) (CS 2016). 


Roy’s talk is titled:  The Road to Reality:  How Consumer Expectation in VR Will Drive the Next Trillion-Dollar Industry.  Following is a description of his talk:  Consumers are finally able to experience VR with the long-awaited launch of headsets and controllers.  Users are transported to new worlds in a way unimaginable not long ago.  Now a new set of questions must be answered: How fast can the burgeoning content-creation community supply consumers’ and business’ voracious VR appetites? How quickly will the technology evolve to meet increasing expectations? How can the industry take full advantage of this medium?  Find out in this keynote talk.


Roy Taylor is Corporate Vice President and Head of Alliances at Radeon Technologies Group, AMD. He is responsible for a global team managing all aspects of the AMD ecosystem and external relations. In his current role, Taylor manages AMD relations with Microsoft, Google, major games publishers and developers. In VR he heads up partnerships with film, broadcast, gaming, academia, industry as well with Oculus, HTC/Valve and others.


Taylor joined AMD in 2013. A 25-year veteran, Taylor has had a multi-faceted career as a technology evangelist, content strategist and entrepreneur in both start-ups and established companies. Taylor was also the founder of nvidia in Europe.


An avid gamer and IT enthusiast, Taylor started his career in the component distribution business.


Tom Coughlin, chair of the 2016 Creative Storage Conference said, “Virtual Reality appears poised to play a major role in future rich media projects.  We are pleased to have Roy talk to us about the driving factors and enablers, including digital storage, in creating VR video.”


The Tenth Annual Creative Storage Conference (SM) (CS 2016) will be held Thursday June 23, 2016 at the DoubleTree Hotel West Los Angeles in Culver City, CA (   This event brings together digital storage providers, equipment and software manufacturers and professional media and entertainment end users to explore the conference theme of “The Art of Storage”.  At CS 2016 you can find out the latest developments in digital storage for media and entertainment and network with industry professionals.


Conference registration is now open.  You can register using this link:


This one-day conference and exhibits brings together the vendors, end users, researchers and visionaries that will meet growing demand for digital storage for content capture, editing, archiving and content distribution. 


Corporate sponsors and exhibitors include Advantage Video, HGST, Micron, NooBaa, SGL, Spectra Logic, SwiftStack and Visuality Systems.  Media and Organization Sponsors include the AMIA, Bright Blue Innovations Intl., Broadcast Beat, Colonial Purchasing, Coughlin Associates, DCIA, Digital Cinema Society, Digital Production Buzz, Entertainment Technology Center (USC), Drive Trust Alliance, Entertainment Storage Alliance, Flash Memory Summit, HDDFA, Home Toys/AVSystems, M&E Tech, MESS, Parks Associates, Popnetmedia, Post Magazine, PostPerspective,,, RDC, reviewster, SATA-io, STA, SMPTE, SNIA, Tech Target, The Broadcast Bridge, Trusted Computing Group and The Shindler Perspective.


Presentations are now being solicited for the 2016 Creative Storage Conference (SM), until May 1, 2016.  You can submit speakers/panelists for this premier event at   We have a great agenda planned with 6 sessions throughout the day.  There will also be four keynote talks during the conference and perhaps a sponsored reception in the evening.  The preliminary conference agenda is posted on the web site.  


Sponsorships and exhibits are available for the 2016 Creative Storage Conference (SM).  Several levels of conference, web site and event sponsorship are available as well as a table-top exhibits.  Information on the sponsorship and exhibit opportunities are available at    


For additional information on the conference call 408-202-5098 or email


The Creative Storage Conference (SM) is put on by the Entertainment Storage Alliance ( and Coughlin Associates (